How To Choose The Name Of Your Business Carefully

By Ping Samson What's in a name? Everything! And it is very true for business, as outlined by Wizard of Wow, Paul Dunn. On one occasion when he was sharing the speaking bench with Dr. Ken Blanchard, creator of the "One Minute" series that have sold scores of copies worldwide and is usually present in a lot of managers' desks, Mr. Dunn enquired what was an important insight he got from the book.